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I really appreciate his honesty and, as you probably know, he’s a super legit source of information. By doing this, you will establish your expertise as a key professional in the industry. State exactly what you would want quoted if your blog is read by the media - repeat your key points. "You can be a brilliant lawyer, but if no one knows who you are, what good is that? If you are just starting out you will need to define your target market and develop buyer personas because you can’t target everyone. Ask who the points of contact are, their roles in running the campaign, and how frequently you’ll receive your reports. If you’re musical/creative there is a lot here for you, however even for a non-musician (as I am) there’s such a lot of good content and information here, it translates very well far beyond the musical realm. There are lessons eloquently offered here.

Music is the title of the book, however, it could also say, your painting, or your basket weaving or printmaking. If that doesn’t convince you that you’ll love this book, gosh, then maybe it’s just not for you? Don’t let the title fool you. The rest of the book, until page 132 is full of stories from Derek’s life on how he pursued his music. SRC:MixSentence, IDs:4001EF39;04EFBA12;D70F9551;FA6D331A;90C3508B;8655D580;723A698E;5AD61E1B;18073D02;41A18EFB;6B520626;8A521820;D7418648;60570297;0B4D3441;183CDF30;65591CD5;A2107323;878FED22;DCA74BA0;4783AC6E;DDF36E88;C5FF299B;176F41BE;F42FD8B5;BADFE870;FFB14DFC;ED732AD7;E39BB509;4DE6ED1A;9C9F8712;BCA08FF8;BF1C8051;7C03439F;A280F89D;07405E10;3EEB98CB;03EA264C;4BCDBA06;CE3E58BF;4CDE9612;AA48DA5E;167CCA31;AD2F6436;F78D37A9;75B58E06;1E951DB3;7D554A60

They use funny memes to get their ideas across but also do nice recap posts like the one above where they discuss their value proposition. Everyone from songwriters to artists will have a whole new view of the music business and how best to use your talents, your time, and all your resources after absorbing the many helpful and thought-provoking ideas and suggestions contained in this book. Don’t let the title deceive you -- this book should be mandatory reading for anyone who creates for others, not just musicians. I’m not a musician but I’ve been able to apply the ideas to my work. And it’s wisdom: these aren’t ideas that you can search for on the internet; these are deep reflections on those ideas from a smart person who cares about them. Each chapter was full of insights and actionable ideas.cambridge.org